Project Information
Challenge
Rock n’ Nola is a new range of healthy chocolate granola bites by Lily and Jacob Dunn. After several years in manufacturing, both Lily and Jacob decided to turn their passion for baking into a full-time business. The couple needed a new brand identity coinciding with their upcoming launch, to help them attract new customers in a highly-competitive market.
Solution
We began by learning more about consumer of snacks and their purchasing behaviors. Packaging with eye-catching appeal is key. Today, people are faced with more buying options than ever before. We developed a visual identity that embodies the innovation of its founders and creatively retells their brand story. Using a bold, bright palette and artisan textures, we were able to help the brand generate interest and build for the long-term.
