Project Information
Challenge
Geia Sou is an all-natural cosmetics retailer, creating innovative formulations that are good to the skin. After gaining a large audience, the brand want to scale their business and expand into retailers. Their ambition is to make their all-natural cosmetics more accessible.
Solution
Customers who buy Geia Sou products are environmentally-conscious, placing great emphasis on what they consume. They enjoy companies and brands that share the same values and ethos. We kept things simple, focusing on an art direction that reflects their core values and approach to cosmetics. The new visual identity helps Geia Sou quickly communicate who they are and what they are about, helping the target market make more informed purchasing decisions.
