Project Information
Challenge
Growcoin allows you to round up payment totals and invest your spare change. Simply select the companies you want to invest in and watch your savings grow. The team needed a brand identity to go above and beyond similar startups in an emerging market, addressing a key issue affecting the fintech industry: customer inertia.
Solution
We focused on creating an authentic brand experience by utilizing a simple idea—the growing and nurturing of a plant—to demonstrate how easy it is to use Growcoin as a way of growing your savings. The new identity allows customers to easily understand how Growcoin works. We used illustrations and storytelling to help the brand achieve greater transparency, helping users to feel more comfortable about trying their service.
