Project Information
Challenge
United Ventures is a first-round venture capital firm that invests in small businesses and startups. The company prides itself on innovation and supporting companies with bright ideas. To continue being at the forefront of innovation and improve their rate of winning opportunities, United Ventures felt it was time to invest in themselves.
Solution
We spoke with teams that choose venture capitalist firms as their investment partner. A high-level of professionalism and keen interest in supporting new innovative ideas became reoccurring themes. We wanted to help United Ventures capture these two prominent themes and implement them in a new visual identity, so they can quickly express to businesses and startups what they care most about.
